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Your Home Deserves a Strategy,
Not a Sign.
Prepared for James & Diana
27-727 Kaieie Road, Papaikou, HI 96781
Listing Appointment • Thursday, October 29, 2026 • 11:00 AM HST
Every home has a story. Our job is to understand yours, develop the right selling strategy, and position your property to reach the buyers most likely to see its value.
Team Roca Hawaii
Where Aloha Meets Excellence
Rose Sakai and Carolina Frias — two dedicated advocates guiding you through every step of the listing process with Keller Williams Big Island.
Carolina Frias & Rose Sakai
Team Roca Hawaii • Keller Williams Realty KW Big Island
Keller Williams Big Island
Brokerage License RB-23793
808.443.9737
teamrocahawaii@gmail.com
teamrocahawaii.com
TeamRocaHawaii.kw.com
Carolina Frias
REALTOR® (S) • RS-86394
Team Roca Hawaii | KW Big Island
Carolina brings exceptional energy, strategic market positioning, and focused client advocacy to every listing. A Certified Home Stager and Professional Real Estate Negotiator, she pairs presentation expertise with sharp negotiation — ensuring your property commands attention across Hawaii and with mainland buyers.
Rose Sakai
REALTOR® (S) • RS-85381 • Team Lead
Team Roca Hawaii | KW Big Island
Rose Sakai is a dedicated Hawaii real estate professional and Team Lead of Team Roca Hawaii, affiliated with Keller Williams Realty – KW Big Island. A KW Associate Leadership Council (ALC) certified agent, she specializes in residential properties, luxury acreage, and high-value sales — providing personalized guidance, rigorous negotiation, and proven results.
Understanding You First
Every Successful Sale Comes Down to 3 Forces
Before we talk price, we want to understand what this move means to you.
WHY are you selling?
- Your motivation for moving
- The emotional driver behind the decision
- What a successful outcome means to you
WHERE are you going next?
- Your transition plan
- Next housing or life plans
- How flexible the timing can be
WHEN does this need to happen?
- Your ideal timeline
- Level of urgency
- Important dates and constraints
"Once we understand these three forces, we can build the strategy around you."
Big Island Residential Market
Current residential market data from Title Guaranty Hawaii — the same source Hawaii agents rely on for accurate, independent market statistics.
Hawaii Island Residential Sales Report
Reporting period: September 2026 • Source: Title Guaranty Hawaii • Retrieved October 27, 2026
Median Sales Price
$555,000
Island-wide single-family, year-to-date 2026
+1.8% YoY
Number of Sales
1,466
Island-wide single-family closings, YTD 2026
+3.2% YoY
Total Sales Volume
$1.59B
Island-wide single-family, YTD 2026
+12.9% YoY
Avg. Price per Sq Ft
$476.30
Island-wide single-family, September 2026
% of List Price Received
96.98%
Island-wide single-family, September 2026
Hamakua Median (YTD)
$690,000
Hamakua district single-family, YTD 2026 (up from $625K in 2025)
What this means for your selling strategy
Island-wide single-family prices are holding steady year-over-year, and Hamakua district median values have risen to $690,000 YTD — up from $625,000 in 2025. With sellers receiving roughly 97% of list price on average and a modest 3.2% increase in closings, well-positioned acreage properties are still finding buyers. These are market-wide figures; your property's specific value comes from the comparative market analysis below, not from these averages.
Note: Hamakua is a low-volume district with few comparable sales per reporting period. Figures are preliminary until verified against the latest published report.
The Subject Property
27-727 Kaieie Road, Papaikou
A residence paired with substantial acreage — a property that has to be understood as both a home and a piece of land.
Understanding What Makes Your Property Different
Your property combines a residence with substantial acreage. That means the value story is built from two parts — the home itself and the land it sits on — and both need to be considered together.
Historical information (from the previous listing)
- Approximately 15.27 acres
- Previously listed as 3 bedrooms, 2 bathrooms
- Previously reported living area: 1,408 sq ft
- Historical MLS number: 289554
- Historical sale date: September 7, 2016
- Historical sale price: $475,000
To verify before presentation
- • Parcel configuration and usable acreage
- • Access and infrastructure
- • Current condition and improvements
- • Permitted living area
- • Views, streams, waterfalls, or other natural features (only if confirmed)
- • Applicable permitting and land-use considerations
Historical acreage, bedroom/bathroom count, and living area must be verified before being presented as confirmed current facts. The 2016 sale price is not a current valuation.
Building the Value Picture
Because there are relatively few direct comparisons for a property with this much acreage, we reviewed both residential properties and land transactions. Active listings show the current competition, while closed sales provide evidence of completed transactions. Each property contributes a different piece of the market picture, and no single sale determines the value of yours.
A. Active & Contingent Residential
27-641 Kaieie Road
MLS 722503
- Acres
- 7.95
- Beds
- 3
- Baths
- 2.5
- Sq Ft
- 1,609
- Days on Market
- 400+ days (older snapshot — verify current)
Important same-road competition with less acreage. Verify current status and days on market before drawing conclusions.
27-2797 Hawaii Belt Road
MLS 732939
- Acres
- 20.08
- Beds
- 3
- Baths
- 3
- Sq Ft
- 1,847
- Days on Market
- 31
Larger acreage offering with reported ocean views and an off-grid setup. The asking price does not establish the accepted contract price.
27-296 Kaieie Road
MLS 728628
- Acres
- ~1.02 (remarks reference an additional parcel, possibly ~1.79 total)
- Beds
- 4
- Baths
- 2.5
- Sq Ft
- 2,078
- Days on Market
- 136 (older public snapshot)
Larger living area on a smaller reported parcel. Verify the included parcels and current market information.
27-106 Ohanakupa Road
MLS 732818
- Acres
- ~1.25
- Beds
- 3
- Baths
- 1
- Sq Ft
- 2,104
- Days on Market
- ~57–59 days
Smaller-acreage alternative that may appeal to buyers prioritizing a residence over extensive land. Described as needing work, with a stream setting.
B. Closed Residential Sale
27-791 Onohi Loop
MLS 718833
- Acres
- 20.15
- Beds
- 1
- Baths
- 1
- Sq Ft
- 1,292
- Days on Market
- 45
An important completed residential acreage transaction. Reported panoramic views, property condition, and parcel size are relevant differences.
C. Closed Land Sales
Plantation Road, Lot 22
MLS 721836
- Acres
- ~24.14
- Days on Market
- 35
A land transaction useful for understanding how access, usability, views, and water features may contribute to appeal. Not directly equivalent to a home-and-land sale.
27-621 Onohi Loop
MLS 720051
- Acres
- 20
- Days on Market
- 45
A premium land reference with reported waterfalls, a swimming hole, views, building plans, and existing infrastructure. Reported cash sale. Do not treat as a standard raw-land benchmark.
What the Comparables Tell Us
1. Current competition
Active listings on Kaieie Road and nearby range from $625K to $1.15M, with the closest same-road competition at $1.1M on less acreage. They show what buyers are being asked to pay today.
2. Closed residential sale
The $1.11M closed sale on Onohi Loop (20.15 acres) is the strongest evidence of what a buyer actually paid for a comparable acreage-plus-home property.
3. Land sales
The two closed land sales show how access, usability, views, and water features shape value — useful context, but not directly equivalent to a home-and-land sale.
4. Why acreage alone doesn't set value
A simple price-per-acre formula ignores condition, permitted living area, access, views, and improvements. Two 20-acre parcels can sell for very different prices for these reasons.
5. To confirm before finalizing the price recommendation
Verified condition and improvements, permitted living area, land usability and access, confirmed natural features and views, any outstanding permitting or compliance questions, and current competition and buyer demand.
Preliminary Pricing Discussion
A Starting Point for Our Conversation
Preliminary Discussion Range
$950,000 – $1,100,000
Working range provided by Carolina
Potential Starting Point for Discussion
$995,000 – $1,050,000
Subject to verification and the agents' final assessment
These figures are preliminary — not a formal appraisal, a guaranteed sale price, or a final listing recommendation. The recommendation may change based on:
- Verified condition and improvements
- Permitted living area
- Land usability and access
- Confirmed natural features and views
- Outstanding permitting or compliance questions
- Current competition and buyer demand
These figures are not a promise or guarantee of sale price or outcome.
Choose Your Selling Strategy
You Set the Timeline. We Build the Plan.
30-Day Strategy
- Aggressive launch
- Strong initial buyer urgency
- Concentrated marketing exposure
- Pricing and preparation must support the intended timeline
30–90 Day Strategy
- Balanced exposure
- Opportunity to assess buyer response
- Flexible negotiation strategy
- Ongoing review of competition and feedback
90+ Day Strategy
- More conservative positioning
- Potentially longer market exposure
- Continued monitoring of buyer response
- Clear discussion of pricing expectations and market feedback
"You choose the timeline. We build the strategy around your goals."
No timeline or sale outcome is guaranteed. No unsupported prices are assigned to these strategies.
How We Make Your Home Impossible to Ignore
Reach, visibility, professional presentation, and consistent follow-through — coordinated across every channel that connects your home to the right buyer.
KW Global Network
Keller Williams' worldwide agent network and referral reach.
Agent-to-Agent Outreach
Direct outreach to Big Island and mainland agents representing qualified buyers.
Property Video & Reels
Short-form video and reels built for social sharing and mobile viewing.
Professional Staging
Certified Home Stager presentation to highlight space, light, and lifestyle.
Print, Postcards & Flyers
Targeted print and direct-mail pieces to the right neighborhoods.
Open Houses
Broker and public open houses to drive qualified, in-person traffic.
Social Media Campaigns
Paid and organic campaigns across Instagram and Facebook.
Email Blasts & Newsletters
Targeted email to our buyer database and sphere of influence.
YouTube & Magazine Features
Video placement and selected print magazine exposure.
Homes.com / Moxie / Cohana
Syndication across KW's listing platforms and partner sites.
Bid.com Partnerships
Auction and bidding-platform partnerships where appropriate.
Call Center Lead Capture
KW call center support to capture and qualify inbound interest.
Platform and service names are preserved exactly as provided until the team confirms any updates. Specific network statistics, audience numbers, or campaign performance are not shown here unless individually sourced and dated. Approved marketing samples from Team Roca Hawaii's portfolio can be added to each tile on request.
Success Stories
How Team Roca Overcomes Market Challenges & Gets Homes Sold
68-1125 Kaniku Drive, #2105, Kamuela, HI 96743
Challenge
- •Previously listed with another brokerage
- •Expired after 279 days
- •No offers
- •Buyer fatigue and a stagnant listing
Team Roca Strategy
- Strategic price adjustments aligned with market feedback
- Consistent open houses
- Immediate follow-up with agents and attendees
- Active communication and relationship-building
Reported Result
68-3840 Lua Kula Street, #A203, Waikoloa, HI 96738
Challenge
- •Slow condo market with high inventory
- •Three-bedroom unit, but dated
- •Rare floor plan that was difficult to value
- •Seller initially wanted to list at $675,000
Team Roca Strategy
- Intentional pricing below perceived market value
- Created urgency and a multiple-offer environment
- Let market response inform the pricing strategy
- Strong follow-up and persistence after the first escrow fell through
Reported Timeline
- Initial offer over asking shortly after listing
- First escrow canceled due to buyer financing
- Property temporarily withdrawn at seller's request
- Relaunched at $735,000
- Received another offer over asking
Reported Result
73-1219 Loloa Drive, Kailua-Kona, HI
Challenge
- •Vacant home
- •Needed a stronger emotional connection for buyers
Team Roca Strategy
- Full professional staging
- Interior design to enhance flow and lifestyle appeal
- High-quality photography to help buyers visualize living there
Reported Result
The original LA also references a six-day market milestone — the precise meaning and timeline should be verified against approved team records before display.
Each case study reflects a specific property's circumstances and does not guarantee a similar result for another seller. Verify all figures against approved team records before publication.
Why Team Roca
Strategy. Presentation. Execution.
"Selling a home isn't about throwing ads at everyone. It's about the right strategy, the right presentation, and consistent execution."
Explore More from Team Roca Hawaii
Explore Team Roca Hawaii
The official Team Roca Hawaii website.
View the Full Market Report
Title Guaranty Hawaii residential market reports.
Why Team Roca
Watch our team video.
View Our Marketing Examples
Selected Team Roca marketing samples on Instagram.
View Our Reviews
Approved online reviews and business profile on Google.
External links open in a new tab. The original LA design reference is available to the team at the provided Google Drive link. Please confirm the share.google reviews link resolves to the intended Google business profile before publishing.
Getting Started
The Listing Process
Documents & Preparation
Specific requirements will be confirmed with the sellers.
Your Selling Timeline
Not every property follows an identical schedule — we tailor the timeline to your property and goals.
Confirm Your Strategy Session
Lock In Your Review With Rose & Carolina
Confirm or request your preferred time to review your customized listing plan for 27-727 Kaieie Rd.
Let's Tell Your StoryEvery home has a story. We'd be honored to help tell yours.
Let's discuss the property-specific selling strategy for 27-727 Kaieie Road and answer any questions before our appointment.